By Dave McDonald, Associate Director of Social Media 2022 has been quite the year in the social media universe. TikTok has taken center stage as the new supreme of the social media platforms, while Meta’s Facebook and Instagram struggle to catch up as they continue to push Reels. Meanwhile, Youtube…

By Dave McDonald, Associate Director of Social Media. Since the introduction of Instagram’s story feature, takeovers (when an influencer or community member “takes over” your channel’s story for a set time) have been one of the best ways to showcase what makes a brand or organization unique. …

By Tim North (COM’22), Social Media Intern Writing is simultaneously one of the most beautiful forms of self-expression and one of the most intensely frustrating because success in writing demands failure along the way. As a writer, your job is to translate the ideas and sentences in your head, onto…

By Dave McDonald, Associate Director of Social Media Each semester the social media communicators across Boston University’s campuses gather to reconnect, discuss what’s new in the industry, and showcase successful campaigns and innovative ideas. The fall 2021 meeting didn’t skip a beat. This semester’s meeting kicked off with an update…

By Dave McDonald, Assistant Director of Social Media After a year of hybrid learning, COVID-19 protocols, and social distancing, Commencement 2021 was a welcome celebration and finish line to a stressful academic year. As CDC guidelines eased, our class of 2021 was able to come together to celebrate their accomplishments…

By Dave McDonald, Assistant Director of Social Media We’ve all been there. You post something on social media and sprinkled in with comments of praise and encouragement, a few negative comments appear. While a natural knee-jerk reaction may be to delete or hide them, as social media managers we know…

By Dave McDonald, Assistant Director of Social Media There’s no denying it, TikTok is here to stay. With the platform rising as one of the most popular video-based social media channels for Generation Z, and the COVID-19 pandemic sending the app’s usage into overdrive, we officially launched the Boston University…

By Dave McDonald, Assistant Director of Social Media The way Generation Z engages with content on Instagram is changing. What was once home to beautifully manicured pictures and clever captions, is now a place for education, activism, and encouragement among peers. College students no longer just want to see congratulatory…

Expert highlights top social media trends, tools, performance measurement approaches, and more Social media is a powerful, dynamic way for colleges and universities to engage with students, faculty, and external audiences. However, achieving impactful connections requires an informed and creative strategy, tailored to each specific social media channel and target audience. Ahead of presenting at the 2020 Higher Ed Digital Conference, BU…