#BU2021 Commencement: Social Media Recap

Overall Trends in 2021:

Instagram continues to lead the way:

Image via Sprinklr Reports

Instagram Stories and headline-first posts were top performers:

Twitter Quote Cards Posted in Real Time:

Tagboard went from an added bonus to an essential piece of the puzzle:

Grad Cap Contest:

Commencement Celebration Page:

Summary of results:

  • 110.9K engagements across our channels, compared to 162.7K engagements in 2019.
  • 3.1K post shares, compared to 1.3K in 2019
  • 19M+ in reach, compared to 13.6M in 2019.

--

--

--

Tips, tricks, trends, updates & news from the social media team at Boston University. Learn about our best practices and more: https://www.bu.edu/prsocial/

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Twitter admits its algorithm promotes right-wing politicians and media outlets

YouTube for Authors: 5 Tips to Build A Presence and Sell More Books

The 5 Evils of Social Media and How I Am Trying To Fix It

Does using social media make youth lonely?

200 Articles Later

What To Do When You Run Into An Online Troll

Instagram is Still Beautiful

We Are Nothing But Usernames and Numbers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
BU Social Media

BU Social Media

Tips, tricks, trends, updates & news from the social media team at Boston University. Learn about our best practices and more: https://www.bu.edu/prsocial/

More from Medium

Lexar vs SanDisk SD Cards: What’s the Difference & Which’s Better

Nobuya Kobori “New Official Releases for 377th Consecutive Days”

Spheron (formerly ArGoApp) : The Perfect Host

February 6, 2022