The Power of Social Contests, Twitter Takeovers and More: Recapping BU’s Fall 2021 Social Media Communicators Meeting

The Power of Social Contests, Twitter Takeovers and More: Recapping BU’s Fall 2021 Social Media Communicators Meeting

What’s New on Social:

Instagram Guides:

Boston University Instagram Guides
  1. Go to your Instagram Profile page, tap the “+” icon on the top right of your screen then tap “Guide” on the menu.
  2. From there you will have three options to choose from: Places, Products, and Posts
  3. After you select your Guide type you can start choosing what to add to your Guide.
  4. Once you add your title, select your Cover Photo, and captions for each post included in the Guide, you are ready to publish. Click “Next” in the top right corner of your screen and then tap “Share.”
  5. Once you tap “Share” your Guide is public to your followers. To access your Guides your followers will click the “Guide” icon on your Instagram’s profile page.

Twitter: Leave Conversations and Remove Follower Options:

Twitter “Leave this Conversation” courtesy of Social Media Today
Courtesy of Social Media Today
Twitter “Remove this Follower” function
Courtesy of Social Media Today

TikTok Spark Ads and Stories:

Courtesy of Social Media Today

Hosting Reddit AMAs and Twitter Takeovers

Hosting Reddit AMAs

Twitter Takeovers: A peek into the lives of students

  • 5 posts required minimum, including an introduction and goodbye
  • Must use visuals in the majority of Tweets (photos or videos)
  • Must discuss how their research relates to the Hariri Institute’s mission
  • Should refrain from using jargon
@BU_Computing Twitter Takeover

The Power of Contests on Social:

Boston University Alumni Association’s award-winning Pint Glass Appeal — Phase #1
Boston University Alumni Association’s award-winning Pint Glass Appeal — Phase #2
Boston University Alumni Association’s award-winning Pint Glass Appeal — Phase #3
Boston University Alumni Association’s award-winning Pint Glass Appeal — Phase #4

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Tips, tricks, trends, updates & news from the social media team at Boston University. Learn about our best practices and more: https://www.bu.edu/prsocial/

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BU Social Media

BU Social Media

Tips, tricks, trends, updates & news from the social media team at Boston University. Learn about our best practices and more: https://www.bu.edu/prsocial/

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